Insurance marketing on the webInsurance marketing on the web with Atlanta InsuranceRegional businesses are now using web marketing strategies that used to be affordable only to large national companies. A prime example of this is AtlantaInsurance.com. Typically local insurance agents have basic websites with very little SEO effort. As the return on investment with print ads and yellow pages ads errodes, web marketing for insurance is booming. Local companies with savvy business owners are able to capitalize on these advanced marketing techniques at a lower cost than ever before. Insurance marketing is differentYou simply can't outbrand the national insurance companies. They spend millions a year in advertising and the national brands get as much search volume as the generic keywords like "auto insurance". Local agents can benefit from the national advertising though especially in a local market. Independent agents have the most to gain in theis respect as they can offer multiple insurance brands. Just like the companies selling insurance leads, independant agents can offer multiple quotes. One advantage over the lead aggregators is that the independant agents are local and can meet with clients face to face. Local agents also likely know the market better and can focus on the clients they want to attract. They can also promote their Google Places page and achieve top ranking on Google because they have a true brick and mortar location. The primary disadvantage for local agents used to be lack of advertising funds but with many agents putting a stop to the thousands of dollars spent per month to the phone book, they are realizing those funds can be put to good use online. Now is the time to get a head start. If you have any questions about insurance marketing email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . In the meantime take a look at what Atlanta Insurance is doing and how you could take advantage of similar marketing strategies. |
How to target your online audienceTarget your online audience with defined objectives Most products or services benefit from a combination of online and traditional marketing. Do your competitors offer a similar product through traditional marketing? Find out what that advertising costs and don't be afraid to call up another company that advertises with the same service and ask them how they are benefiting from their advertising efforts. I do this all the time and you would be surprised how much information you can get this way. When audience targeting there is a delicate balance of being unique but still being found. Figure out how to set yourself apart yet still be relevant. Typically this comes down to base cost, convenience, or added benefit. If you are the lowest price in the market, that will tell you a lot about who and where to target and the same can be said for a company that offers the most added benefit - perceived or actual. Free information and entertainment drives the Internet. Do you have unique information that you could share online that would help promote your product or service? If so find out where your audience goes for its information relevant to your product or service. Consider offering free video tutorials, articles and resources. Are you considering branding? Branding has fallen out of favor with the small business owner on the web. Branding is difficult and can be very expensive, but if done successfully, branding can give you a competitive edge that can last decades. Audience targeting for brand recognition takes careful consideration on how one customer might see your message in several different ways. |