No matter what type of business you own, leads generated through your own website are better qualified and much easier to close. Unfortunately if you search for a product on Google the first page of the results are typically filled with lead providers, not actual companies selling the product you were searching for.  This is changing because the search engines want to provide a better experience for their customers.

Google would rather have a real local business be found than a lead reseller. This is why you are seeing a big push toward local advertising. We work with the search engines and gain an upper hand over the lead resellers.

Our Strategy

We look carefully at your current lead providers and how the leads are being generated.  It doesn't matter if you are using offline yellow pages or direct online lead purchasing, we can help you.

We then lower the amount of leads you purchase, buying only the ones with the highest closing percentage and focus on driving local traffic toward custom landing pages that you control. We show you how to work those leads harder and how to invest in building a relationship leading up to the sale.

We review your lead follow-up process and show you how to maintain contact with the prospective leads for a longer amount of time by incorporating relationship building messages into your marketing arsenal. If you press a potential customer continually with a hard sell message, they will eventually unsubscribe. Once they have expressed an interest in your product or service it is time to start selling them on the reasons why they should do business with you.

We make sure that you have a compelling lead capture device or link on every page of your website and then increase the traffic to your website using local marketing methods.